“It doesn’t make any difference” – I hear this sentence often when I talk about plastic avoidance in everyday life. While I used to argue that everything we do helps, I’ve changed my mind. I meet so many people who care about the smallest crumb of microplastic. At the same time, decisions are still being made elsewhere that outweigh million-fold these tedious plastic savings. That is why this text has now become a provocation: We have to stop mixing creams and to start thinking bigger. We have to become more aggressive, pool our energy, take action where greater benefits can be expected. Because we are running out of time.